According to a survey, the top three links on the Google search results page get 75% clicks. SEO helps place your website among the top search results to increase organic traffic. Search Engine Optimization is considered the most powerful form of marketing in today’s world. SEO takes your website to countless users searching for products/ services you offer.
Hiring a PPC Services for SEO will help optimize the website and make the necessary changes over time. Even though you can attempt SEO yourself, it takes experience and skills to understand the website and optimize it to suit the search engine algorithms.
India is a competitive market with new startups and established businesses fighting to attract more users. While traditional marketing is still relevant, we cannot deny the importance of investing in digital marketing and SEO India. Indians spent around 6:36 hours on the internet during the third quarter of 2020.
If you want to reach a wide range of audiences, you need to be visible on the internet. SEO is a proven and effective method to get closer to the users on the digital platform. SEO is further classified into technical SEO, local SEO, global SEO, eCommerce SEO, small business SEO, enterprise SEO, and so on. Technical SEO deals with the website’s design, layout, navigation, and user-friendliness. A web design company in India is also likely to offer SEO services to improve the user interface (UI) of the website and thus increase user experience (UX).
Why is SEO Better than Traditional Marketing?
Traditional marketing methods like TV/ radio commercials, billboards, print ads, etc., are considered interruptive techniques that force a person to pay attention to it. The ads are displayed to everyone who has access to them instead of only the target audiences. In fact, the target audience may miss out because they don’t have access to the channels used for traditional marketing.
SEO is a form of digital marketing where you reach out to users searching for the products/ services you offer. This is done through keyword and URL optimization, on-page SEO, off-page SEO, and so on. SEO brings organic traffic to the website, thereby increasing the chances of converting the visitor to a customer. You don’t disturb the user or annoy them through SEO. Your interaction starts only when there is a search related to your business.
Reasons to Use SEO Services in India
- Leveling the Field
SEO is a cost-effective solution compared to traditional marketing. You don’t need to invest thousands of rupees in shooting TV ads or renting billboards. SEO can be used by startups and small businesses with limited finances. This creates a level playing field for every business in the market. Top brands need to make as much effort as a small business to rank on search engines. Moreover, small and mid-sized businesses can overtake top brands by carefully planning their SEO strategies. This is not possible with traditional marketing.
- Measurable Results
The results of SEO strategies can be measured using the various tools available in the market. SEO agencies use free and paid tools to audit the website and measure its performance in bringing more visitors to the business. The conversion rate can be calculated to analyze the effectiveness of the SEO services. You’ll have more control over your investment in marketing and increase returns through SEO.
Final Words
SEO is considered a viable, flexible, and effective advertising method. SEO services in India can give your business a fresh boost and increase revenue. We recommend hiring a reputed SEO agency to optimize the website and get the expected results.