Tiktok has emerged as one of the fastest-growing social media platforms. Started as a short video-sharing site, it has also grown into a hub for e-commerce. Sellers can easily sell their goods on this platform, and the profit and sales reports are encouraging to many. If you are also curious, let’s decode commerce on this social media platform. We will be talking about how to selling in tiktok (วิธีขายของในติ๊กต๊อก, which is the term in Thai), investigating the how-about of the processes and plannings involved.

Getting Started

Commerce on tiktok is similar to any other e-commerce platform. The additional factor is the fun you experience while making content regarding the product. Let’s dive into the steps:

1.    Setting Up A Tiktok Business Account

First, get yourself a business account on the social media platform and then fill in the required details. With this, you will get access to Tiktok’s suite of business tools and features. This provides you with the ‘shop now’ button on your profile.

2.    Decide A Niche To Trade-In

Before starting your store, select a niche in which you will deal. You should select a niche based on the products you will put in your store and the content you are good at making. This will help you get a better reach to the target audience.

3.    Integrate With An E-Commerce Platform

Business on tiktok requires the involvement of e-commerce platforms such as Shopify and others. Shopify is a popular option due to the integration of the two platforms. This gives you the ease of setting up and operating. There are costs that Shopify charges, which we will discuss further.

4.    Customize Your Profile

To excel in the online business, you need to be seen; while being seen, you must look appealing and optimized. Here are some tips:

• Use a relevant profile picture that exudes uniqueness and resonates with your shop’s personality
• Write a compelling bio
• Add links to your e-commerce store
• Also add links to your other social media profiles
• Get the aesthetic right with the right color coding and fonts

5.    Create Engaging Content

Tiktok is all about the content that you make and your viewers like. Make fun content showcasing your products. Use trending songs in your videos. You can reach out to a larger audience when you get into what’s trending.

Final Talks

When you set up your tiktok shop, don’t forget to keep it unique and relevant at the same time. Collaborate with other creators and participate in the trends to reach the larger masses. Monitor your performance and make required amendments. Talking about the cost of selling in a tiktok shop (ขายของใน tiktok เสียค่าอะไรบ้าง, which is the term in Thai), tiktok charges 4% of the selling price and there are few other charges that you will come across while reading the terms of tiktok business. Apart from that, the e-commerce platform you will use, like Shopify, will charge a certain amount.

Conclusion

Buying and selling on social media platforms is the new normal. You can easily buy goods online through these stores. The perk here is you can get personalized products and well-crafted packaging. Commerce here is closer between the buyer and seller. You can set up a store and rock the business by following the given steps. All it needs in the beginning is the skill to catch the audience, and the rest is taken care of the product quality and customer reviews.